Target Market for Points.com- One card Research Paper

Target Market for Points.com- One card - Research Paper representativeThe above represent fealty programs that grant purchasers additional value. Evidently, point credit assists customer to obtain addition value from the brasss (Marketing donut, 2011). Understanding the market and consumer prospects of Point.com will regard an initial analysis of what the organization entails. Point.Com fundamentally seeks to consolidate mileage allowance of its clientele. Therefore, an individual seeking to benefit from the renovation of this organization requires to launch an account with the organization. Evidently, the organization target individuals that receive mileage rewards. Consequently, this organization endeavour to consolidate the different mileage that their clientele receive. Additionally, the entity target individual with inability to track their rewards. Therefore, Point.com manages its clienteles rewards. Additionally, ensuring that the clientele accomplish elite status conseque ntly, earning better rewards. Point.com also converts rewards to point and finally to monetary value, which the customer can cash. Notably, Point.coms clientele pay certain charges for the counseling of their accounts with the organization and conversion of the rewards and mileage (Uncles & Dowling, 1997).Point.com has a specific target market, which is constituted by the clientele of airlines and hotels. It is exigent to estimate the target market since it encompasses clientele of the service fabrication firms. However, accomplishment of Point.coms objective to dominate the market depends on its capacity to manage the clienteles rewards. Ultimately, the firm has the compulsory resources to dominate the loyalty management sector since it is not capital intensive. Acquiring a substantial market proportion will require considerable time duration since the industry is expanding gradually. Additionally, the entity does not possess a robust marketing program. The above smart analysis r eveals that Point.com